Partners with ImpactScope to Offset 100,000 NFTs

The SWAY token is a new creator-owned, decentralized social media protocol that uses NFTs to translate social capital into an asset class. is the first NFT marketplace and creator economy platform powered by SWAY.

The owners of expect their users to mint and trade over 100,000 NFTs in their first year of operation. Thanks to’s partnership with ImpactScope, all 100,000 of those NFTs will be carbon negative. allows creators to convert their best social media posts into NFTs founder, Jure Zih, is impressed with the carbon offsetting solutions offered by ImpactScope. “At we understand that many of our users are concerned by the unintended negative environmental consequences of minting and trading NFTs. ImpactScope’s emissions reduction projects in South America, East Africa and Asia are audited to the highest possible standards. That’s important to us. Eventually we hope to connect to ImpactScope’s API. Then we can let our creators and customers choose which offsetting projects they want to support.”

Sean Murphy, ImpactScope co-founder, predicts a bright future for and the SWAY token. “It’s an honour to be chosen as’s sustainability partner. We took a deep dive into their alpha platform and we were blown away. Their tech is amazing and the platform is really easy to use. is going to be huge and we’re delighted to be working with Jure and the team. It’s great to see their commitment to managing the platform’s growth in an environmentally responsible way.”

Kasigau forest protection project in Kenya

Even with increasing usage of second layer PoS solutions such as Polygon, the carbon footprint of NFTs continues to be a source of great concern. In 2021 the total carbon footprint of all NFTs minted and traded will likely exceed 1.2 million tonnes. It would take 60 million oak trees one whole year to capture that much carbon. If you are an NFT creator or an NFT marketplace operator contact ImpactScope today and we will help you address your sustainability concerns.